In preparation for the presentation, we gathered predictions for 2023, put together our hands-on experience so far, and outlined the online trends that will definitely shape the next two years in social media, influencer and content marketing and web 3.0.

This was the first time that participants have not only been able to follow the presentation of Novák Feri, the Social media & Integrated communication business unit leader of Neo live, but they had the possibility of gettig  the recording of the webinar as well.

And what was revealed? Among several important things it turned out, that voice-and image-based search will dominate in the upcoming years, probably at the expense of text-based SEO. We already know that brands need to grab users' attention in less than 2.4 seconds, and it’s better if social posts are suitable for social shopping as well.

In case of influencers, it is worth considering the employees’ involvement as well: maybe the person who can represent the brand in the most authentic way is within the team. And then we haven’t even mentioned the benefits of podcasts, the latest form of UGC, and the NFT community who is already knocking on Meta’s surfaces.

Our digital webinar continues, don't miss out! Follow Neo's Facebook page and check out our website regularly!

Neo was invited previously by Protechtor, in december of 2021, where Feri was a guest expert to talk about the current and the future situation of e-commerce marketing. Click here for the full discussion in Hungarian!

On February 24, Feri Novák and Róbert Pintér, Assistant Professor at Corvinus University of Budapest covered the topic of how consumer attitudes have changed in recent years and what to expect when new generations enter the market.

The starting point for the discussion was the analysis of the pandemic and its transformative effect on consumer habits, outlining the main differences between pre and post pandemic consumer expectations. Continuing then with the introduction of Z and Alpha generations, the effects of generational change on the functioning of the market were thoroughly covered. Furthermore, the question of what technological and strategic changes traders have to face if they want to keep up with those needs and expectations was discussed in detail.

Participants in the conversation also shared their visions of how commerce will look like in 2030, what to expect in 2040, and how e-commerce and communications can integrate into the metaverse.

About the company

Cardboard packaging, envelopes, pouches, adhesive tapes, foils, space fillers, packaging machines, pallets, and the list goes on. Raja literally sells everything related to product packaging and e-commerce. And their inventory doesn’t stop here, as they also sell industrial cleaning products, storage machines and office supplies. The size of the company is well illustrated by the fact that the Raja Group is present in 19 countries as a key partner of nearly one million European companies of different sizes and activities. Supply chain efficiency is ensured by 14 European distribution centers, 3.000 employees and 200.000 products in stock. Their entry into the Hungarian market is another proof of their uninterrupted expansion and success.

About the campaign

As a new player in Hungary, Raja aims to gain customers, increase its income, and be a key player in the local market. As they are only present in the digital space, in web shop form, we support the introduction with performance-optimized campaigns, so a search campaign plays a key role in achieving the goals. The biggest challenge during the campaign is to attract the e-commerce target group with low brand awareness. It is expected that the media mix will be expanded in the future with additional elements, such as display ads.

“We are delighted to work with a digital agency that shares not only a positive attitude but also a commitment to the challenges we face. Our primary goal is to introduce the Raja brand to Hungarian customers and increase our awareness in the Hungarian market.” - said the Hungarian representative of Rajapack Kft., Raja Group.

We will share details and results of the campaign, so it's worth following us on Facebook!

It’s not surprising, since we’ve traveled into the not-so-distant future, the world of web 3.0, where metaverse is being built, blockchain-based platforms are being born, and cryptocurrencies are becoming more widely available.

You must know about us that we are committed to innovation, so in our digital webinar series we also try to bring out the most exciting topics every month and approach them from a practical point of view.

It was no different on March 24th! We walked through the steps of “webolution” and summarized the features of web 3.0, considered the new era of the Internet, then traveled to the Pacific Yap Islands to understand how the blockchain technology works.

We also immersed ourselves in the unique world of NFTs, looked at the most valuable pieces and Hungarian works, and we even explored how they are currently used by world brands such as Adidas, Coca-Cola or McDonalds.

Follow Neo’s Facebook page and check out our website regularly as we’re getting ready for the next big throw!

You can read about our previous sessions here!

- Transforming media market

- Social media trends and the pandemic

- Esport market advance

The focus of this event was on this year’s social media trends and challenges, so Feri, one of the main authors of Neo’s annual Digital Media Facts Book provided relevant knowledge to all participants.

For our regular readers there will be no surprises that topics such as stagnation of Facebook, soaring of TikTok and further tightening privacy rules have come into focus. In addition branding, SEO best practices, topic of the blockchain, NFT, metaverse were the main highlights of the conference.

Feri’s presentation revealed what Facebook and Instagram have in store this year, where short video enthusiasm can grow and what will happen with voice-based search and the extension of virtual reality to ads.

The conference was attended mainly by company executives and marketers to prepare for the challenges of 2022 social media marketing with useful knowledge. Click here to learn more!

Streamers, esportsmen, gamers, mobile games, and hardware – a multi-component industry with a current income of $ 1 billion globally and HUF 50 billion in Hungary. Like many digital players, the pandemic has given a huge boost to a segment that has already been growing steadily for years. In 2021 roughly 640,000 Hungarians played regularly, which is exactly the number of consumers, typically ad avoiders, who can be reached with well-targeted advertisements through video game related content.

Neo's two colleagues, Feri and Marci, and Péter Mezei, the head of Lenovo's Honvéd Esport division, dug into the deeps of the market during the roundtable discussion. In addition to interesting numbers and phenomena (e.g. Snoop Dogg also streams video games), there was talk of the relationship between esport and traditional sports, esport divisions and leagues. As well as the fact that more and more companies and brands are recognizing the potential of the indusrty and participating as either sponsors or advertisers. In addition to online appearances, offline events and competitions are also becoming more frequent thanks to a facility called Gamerland, created specifically for this purpose.

Of course, this is just the tip of the iceberg, but don't be very upset if you missed it – we'll be repeating the webinar in the coming months! You should check our webinar page regularly to make sure you don’t miss out on your favorite topics.