One of the key points of the presentation was the importance of building long-term partnership strategies: while large, one-off campaigns used to dominate, today brands are increasingly relying on influencers with a dedicated following. Such partnerships are more credible and provide a closer connection with the target audience. Feri also introduced the latest technological innovations, such as live shopping and the emergence of virtual influencers, which further expand the possibilities of influencer marketing.
The Hungarian market is not lagging behind either: with HUF 6.2 billion spent in 2023, Hungarian influencer marketing has shown significant growth. Looking ahead, data-driven campaigns will play an even bigger role, allowing brands to select the right influencers and optimise their campaigns even more accurately.
The presentation also pointed out that the role of influencers will continue to grow, especially micro- and nano-influencers, who have credible and engaged communities. And ethical marketing and social responsibility will become key, both for influencers and brands.
Influencer marketing therefore remains one of the most important tools that brands can use to build targeted communications and authentic relationships.
