Ad-free Facebook has not yet crossed the threshold of the domestic public, half-line prompts and AI-generated posts have not helped the marriage of social media and AI, and video-generating Sora is only winking at us, but it has already knocked millions off their feet with that wink. Of course, that's just the news floating on the surface - for the really exciting stuff, you have to dive a little deeper. But it's worth it, because if we don't adapt to new technology, it will soon be reflected in our revenues.
But it is not enough to hear what the ChatGPT says in an increasingly masterful world. If we want to deliver something unique, special and human on our social media platforms, we have to listen to the people.
Ferenc Novák spoke about the importance of this in his presentation. He talked about the difference between social media monitoring and listening, how they can be coordinated, and the amazing benefits for companies that not only use these tools, but use them WELL.
And as self-contradictory as it may seem, in 2024, artificial intelligence could well be helping to shape a more human-centred social media communication with analysis, keyword research, and testing of the material produced. And with this new kind of integration, we can get a useful summary of a brutal amount of data in no time. This makes analysis more accurate and speeds up the work of analysts.
And almost every day, AI brings something new, something new, a feature you didn't know before. The constant evolution of image analysis, of predictive models, should all push us not to stop at a single piece of software and not to stop learning for a moment. Because there is a good chance that the solutions we use today will be replaced tomorrow by a better, more efficient, faster tool.
