Feri offered concrete solutions such as turning off notifications, minimising data, and using green marketing tools. At the end of the presentation, participants were given a "Green Challenge", which encouraged them to try out the principles of digital sustainability in their everyday lives - whether it's reducing the energy consumption of their devices, deleting unnecessary files and emails, or minimising the number of online meetings.
The presentation was a success in all aspects, as it not only provided inspiration but also concrete solutions that can be easily applied in everyday life. This combination of marketing and sustainability was a real innovation for the MARS team.
