Schering online campaign from neo

During the mediaplanning the agency put a big stress to the global approach, so instead of using traditional banner ads, the content marketing was placed into first position. One of the most unique parts of that was the „PR-chat”, while the questions of chat forum were answered by guest doctor. During the communication same of news from Scheringclub page were integrated under the RTL Klub’s webpage, but the inquirer could also find help by clicking onto the „doctors answering” page of Gyalogló or Nők Lapja Café. The communication was completed with key word sponsoration, and with banner ad targeted on the base of link and database. As the result of the campaign the number of scheringclub.hu webpage’s visitors increased dramatically.