We expanded our partnership with Pernod Ricard in December 2015 by digital media buying duties. The Christmas campaign primarily built on paid media traffic diversion to Whiskyology.com via Facebook, Google Adwords and programmatic buying.
The aim of the activity was twofold. On the one hand it suggested whisky as a gift idea to consumers, and in turn it encouraged users to register, highlighting the benefits of it.
Pernod Ricard has worked with neo since we won its international tender, hence, built Whiskyology.com, Pernod Ricard’s online magazine. We also develop content for the site in 11 markets.