We are working on two new assignments for SOLE-mizo

At the beginning of this year neo won the restricted tender for the digital communication tasks of the awareness-building campaign of the Mizo ‘Túródesszert’ curd snack products. Our assignment included the adaptation of the creative concept to the digital space, as well as the online media planning and buying.

The task was more than a simple ‘translation’ of the key visual, since we had to make the campaign come to life in social media, too. While choosing the digital tools, we also had to focus on showing the renewed packaging and the wide product range in the most expressive way possible. Our solution resided in using spectacular rich media appearances. The consumers could meet the campaign from March till April.

Following another successful restricted tender, we are also responsible for the digital tasks connected to the launch of the Mizo Coffee Selection product line. In this case we are again assigned with the online media planning and buying, and our tasks also include vivifying the creative concept on online surfaces, as well. Besides rich media solutions, the campaign toolkit contains native cooperations. With their new product line Mizo would like to address youthful, modern consumers who live a busy life.

The partnership of Sole-Mizo and neo has a long history. We were operating the ‘Mizo Persely’ loyalty program for years, and we are responsible for the brand’s social media communication up to this day.