12. 01. 2022
Raja, one of the largest distributors of packaging materials in Europe, has arrived on the Hungarian market, and we have been asked to help with the introduction. In the case of a B2B target group, the challenge is always bigger, but we love challenges, so the targeted campaign started in December!

About the company

Cardboard packaging, envelopes, pouches, adhesive tapes, foils, space fillers, packaging machines, pallets, and the list goes on. Raja literally sells everything related to product packaging and e-commerce. And their inventory doesn’t stop here, as they also sell industrial cleaning products, storage machines and office supplies. The size of the company is well illustrated by the fact that the Raja Group is present in 19 countries as a key partner of nearly one million European companies of different sizes and activities. Supply chain efficiency is ensured by 14 European distribution centers, 3.000 employees and 200.000 products in stock. Their entry into the Hungarian market is another proof of their uninterrupted expansion and success.

About the campaign

As a new player in Hungary, Raja aims to gain customers, increase its income, and be a key player in the local market. As they are only present in the digital space, in web shop form, we support the introduction with performance-optimized campaigns, so a search campaign plays a key role in achieving the goals. The biggest challenge during the campaign is to attract the e-commerce target group with low brand awareness. It is expected that the media mix will be expanded in the future with additional elements, such as display ads.

“We are delighted to work with a digital agency that shares not only a positive attitude but also a commitment to the challenges we face. Our primary goal is to introduce the Raja brand to Hungarian customers and increase our awareness in the Hungarian market.” - said the Hungarian representative of Rajapack Kft., Raja Group.

We will share details and results of the campaign, so it's worth following us on Facebook!

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