In preparation for the presentation, we gathered predictions for 2023, put together our hands-on experience so far, and outlined the online trends that will definitely shape the next two years in social media, influencer and content marketing and web 3.0.
This was the first time that participants have not only been able to follow the presentation of Novák Feri, the Social media & Integrated communication business unit leader of Neo live, but they had the possibility of gettig the recording of the webinar as well.
And what was revealed? Among several important things it turned out, that voice-and image-based search will dominate in the upcoming years, probably at the expense of text-based SEO. We already know that brands need to grab users' attention in less than 2.4 seconds, and it’s better if social posts are suitable for social shopping as well.
In case of influencers, it is worth considering the employees’ involvement as well: maybe the person who can represent the brand in the most authentic way is within the team. And then we haven’t even mentioned the benefits of podcasts, the latest form of UGC, and the NFT community who is already knocking on Meta’s surfaces.