Our offer was picked by Fresh Digital for its good value-for-money, for the short response time and because of our referencies such as enterdigital.hu. Róbert Gulyás, our director of development said: ’Purpose of the new Fresh Digital Group website is to provide better user experience on different platforms unifying touch-based and ordinary, webbrowser-based appearance. The different content elements were designed to be synchronized with and to implement the navigation used on touch-based digital gadgets. Thus we used unique content-visualisation including the modification of the scrolling function. New emerging technology made it all possible e.g. HTML5 or parallax scrolling.’ The art design of the website was made at FDB by the supervision of Judy Robinson, former creative director of Saatchi & Saatchi New York.