The biggest Hungarian online toy store chose us for its Christmas campaign.
‘Christmas season is the most important part of the year for JátékNet.hu, 60-70 % of our annual turnover is being realised at that period’ said Ákos Bognár, the founder and managing director of JátékNet.hu. He added that that therefore it had been a highly valuable result for them that the campaign had achieved a significant growing of the number of visitors.
The campaign started in mid November, and one of the main purposes was to generate traffic and conversion. But it also had to build awareness, so beside the huge online display formats, ads were running on TV as well.
We supplied both the creative and the media tasks.
