The predecessor of Csányi Pincészet was founded by Zsigmond Teleki in 1881. As a tribute to the founder, popular wines of the winery are bottled with the name Teleki. With the title ’The tradition of the future’ a campaign and a promotion were launched to promote Teleki wines. Between 9 November and 31 December, buying Teleki wines bought in Tesco stores and uploading the AP code printed on the receipt, participants can win valuable prizes. We developed the microsite for the promotion. The organiser of the promotion was Republic of Art. http://csanyipinceszet.hu/jovohagyomanya