Personalized praline box form Milka - also in digital

During the campaign consumers were given the opportunity to decorate their Valentine’s Day I Love Milka praline boxes with stickers that could be found in the packaging. The brand devoted a separate microsite for the holiday campaign, where a designer application helped them decorate their praline boxes. Also these pieces of art could be shared online, and useful Valentine’s Day information was available onsite. Because Valentine’s Day is not only for lovers but loved ones, the Facebook application „Love Wall” helped Milka fans collect as much love as possible in one place visually. Classic online media display strengthened the campaign – whereby creative work and media planning were done by neo.