BASF Hungary entrusted us with several tasks in recent months. We are working together with the agro division of the brand owner.
The agro division of BASF Hungary called for closed, restricted tender in October 2015, and we won the pitch. Our task was to support the B2C market research of the Agro Division. The market research took place on professional events and on online platforms as well. We performed media planning and buying tasks in addition to developing the online survey’s website.
Thereafter BASF announced two more tenders, and we made the best offer again. One of them was to create some of the Agro Division’s corporate identity materials.
The second task was the communication support of the BASF Agro Discount Club launch in February. We performed the online and offline media planning and buying as well as the creative materials of the campaign. The company had several discounts and coupons before that now they standardized under the BASF Agro Discount Club brand.
