Neo prepared the campaign for the renewed Startlap

The message of the reforming website focuses on the new experiences the portal can offer. Our agency has filled Sanoma’s creative concept with specific content, and thus produced the campaign creatives of the two TV spots in accordance with the brief. The films tell touching stories by using new and popular former functions: a sweet tale of a mother, a daughter and a puppy, and also the loving confessions of a mother to her newborn child. The 15 sec ads that only feature animation (directed by Botond Aszalós), include promotion tags that catch the attention to advertise Startlap’s sweepstakes. We faced challenges of designing campaign creatives that run on other platforms – banner, e-DM, print, citylight, building ad, radio spot – and of course also the planning and buying of the online media campaign.