On behalf of Kraft Foods, the whole online communication of the event was done by Neo Interactive. There were around 100 000 click-through during the one and half week long online campaign which is also record.
neo - nationwide record recruiting campaign
On Milka’s Big Hugging day, the organizators formed a huge violet heart from 4500 kissing couples, which is a nationwide record.
Posted at 2007. 5. 10. 09:18