The now traditional Christmas Campaign of Dr. Oetker began in the second half of November, the digital tasks of which were handled by neo. The goal of our client with the communication was to increase the number of visitors on their baking recipe website sütnijó.hu.
To achieve this, we based on campaign strongly on content marketing. Christmas contents were recipes and also magazine contents about Christmas, celebration and the period of Christmas preparation.
The backbone of the campaign was native advertising, which we realized together with NLCafé, like we did in the Easter campaign.
Besides this, we drove traffic to sütnijó.hu! using traditional display, sponsored, programmatic and even native programmatic solutions.
Remarketing was also an emphasis, we modified the creatives we used in remarketing several times a week, considering the analysis of most read contents.
NATIVE SOLUTION IN DR. OETKER’S CHRISTMAS CAMPAIGN
Christmas – like Easter – is a priority period for our client. Accordingly, we applied several non-traditional solutions to succeed.
Posted at 2017. 1. 31. 17:19
