According to the spring tender description the agencies had to come up with strategic and executional ideas for the Mizo and Mizo Boci brands in two rounds. As chosen partners we are fully responsible for the brands’ online appearance in the future, and the tender success covers creative conceptualization, development, media and social marketing.
„Last year was quite eventful for our brands in terms of communication, and so we felt it was time for us to appear in the online environment more intensely. We were looking for a trustful and innovative partner, who knows and feels what Mizo and Mizo Boci represents. We think that in neo we finally found this so we are looking forward to the cooperation.” – said Viktória Hajmási, group leader of Sole-Mizo marketing.