Tasks neo had to meet involved every step from strategic planning to design: such as creative concept development, game designing, campaign creative production, blog content development, social media launch and SM management completed by viral and guerilla activities in the brand community. The main platform of Mizo’s brand presence besides the brandsite is the Facebook page (http://www.facebook.com/szeretemamizot) of the dairy company, where a promotional application welcomes users. This sweepstakes is called Foltfoglaló („Spot-occupier”) and focuses on consumer education.
Also, the brand channel on YouTube features a piece of infographics that playfully demonstrates the milk’s path until it ends up on family dining tables. Other milk-related curiosities, misbeliefs and humorous content can be read on Milkblog. (http://tej.blog.hu). Mizo Boci, the other brand leading a campaign, launched its main platform, a game site (http://www.mizoboci.hu), which aims for a younger target group as they spend time in brand environment. The site took off with two games and it is expanding continuously.