In the course of the pitch we had to work out a concept that helps measurably increase the distribution of the Chateau Teleki wines in December. We put the joyful feeling of gifting into the focus of the creative concept: “Be the Chateau’s guest for a glass of wine!”
During the campaign, customers can find the coupons not only in Tesco stores, but it can also be cut out from magazines, and can be downloaded from various platforms during the online campaign (www.csanyipinceszet.hu/tescokupon, www.tesco.hu/kupon and via the Facebook page of Tesco).
The campaign was launched at the beginning of November with city light posters, magazine appearances focusing on the female target group, and then continues with the online campaign starting in late November. From December, customers can get information about the sales, benefits and products involved in the promotion in person from hostesses in 10 highlighted the Tesco stores.
Csányi Pincészet (Csányi Winary) is an affiliate of Bonafarm Group, the leading Hungarian holding in the food industry.
The winery goes back to quite old times in Hungarian history and was founded by Zsigmond Teleki as the Château Teleki Winery. The vineyards of the company, which later became Villányi Borászati Rt., are located in the best parts of the Villány wine region. The total vineyard area exceeds 340 hectares. When the company became Csányi Borászati Rt. in 2002, it took up the traditions of quality winemaking.
