Hír24.hu has gained remarkable readership since it was launched, but because of the intense competition of the news market it became necessary to reposition the site to reach further growth targets. The news portal aims to reach a broader target audience, so it reforms both in terms of brand promises and editorial content. Our agency provided advisory background in the strategic setup of the repositioning.Sanoma supports the reinitiation of the brand with offline and online campaigns, for which we produced campaign creatives. The campaign introduces the entertaining diversity and informativity of Hír24.hu.
The creative concept is built around „face training”, which a Hír24.hu visitor will surely need because of the various reactions his or her face will express while reading colourful news of the renewed portal. We developed the face training concept to TV and radio spots and press ads beyond complex digital tools.
