Coke.hu was launched in May with significant media support. The online campaing and the web banners were designed by neo, too. Those taking part in the game can send in their unique codes found in the Coca-Cola, Coca-Cola light and Cherry Coke 0.5 litre pet bottle caps by sms, on the website or via wap to gain points. The collected points can be traded for mobile content, music downloads, free SMS or participants can extend their chances in the daily sweepstake. The Coke portal had more than eighty thousand registrations in the first month of the activity.
Each bottle taking part in the campaign win on Coke.hu!
The new promotional brandsite of Coca-Cola Hungary was made by the online specialist Neo Interactive. This portal is the main part of the 2007 brand communication based on a loyalty program.
Posted at 2007. 6. 27. 18:04