Thanks to the collaboration of the two main sponsors, MasterCard and Telenor we organised the biggest event in the history of the series ever. More than 700 e-trader registered their special discounts on the website InternetesVásárlásNapja.hu. Alongside with the online channels the event was promoted via radio and television as well, which resulted the extreme growth in turnover as most of our partners reported. Participants often generate an income equivalent with their monthly one on this single day. Five out of the partaking webshops extended their discount period to one week. The offer was available only when customers purchased online, as together with MasterCard we organised the DotcommerceWeek prior the DotcommerceDay.