BKF focuses its first quarterly community media activities on the most active 17-21-year-old target group. The long-term presence is based on the institution’s official Facebook page, which is complemented by two Twitter channels and a supplementary Youtube channel. Hot news is published throughout the BKF Twitter channel, on the other account, the rector’s remarks can be read. László Vass phd is personally involved in informing at http://twitter.com/BKF_rektor. Neo Interactive was directly assigned to develop the collage’s social media strategy and also to give tactical recommendations for the winter campaign. We also work together on search engine marketing solutions (SEM), search engine optimization (SEO) and on online campaign management.