On November 4, ChildrenFriday will be organized for the first time by Neo Interactive, the company that has been organizing DotcommerceDay each year since 2010. On this day, the partner webshops offer deals available only through the www.gyerekpentek.hu website. The big difference compared to DotcommerceDay is that ChildrenFriday will feature offers from e-marketers aiming to help buy Christmas presents for the little ones in the family, let them be toys, books or even clothes.
Gergely Soós, the concept creator and neo’s founder-executive added: “This year, we moved DotcommerceDay from November to October, and the event was met with the now usual interest of online shoppers. Still, we wanted to give a meeting opportunity for webshops and their customers in the pre-Christmas sales period. We chose to focus on child products because though the holiday is important for everyone, still, the smallest members of the family are the ones who are looking forward to it the most. They deserve us spending quality time with them. We support this by helping get the Christmas shopping done in time, and this way making the family’s Christmas more peaceful”.