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12. 03. 2022
Protechtor has recently held a roundtable discussion: Changing generations and consumer habits entering the Metaverse, which Ferenc Novak, Social media & Integrated communication business unit leader of Neo attended, as well.

 

Neo was invited previously by Protechtor, in december of 2021, where Feri was a guest expert to talk about the current and the future situation of e-commerce marketing. Click here for the full discussion in Hungarian!

On February 24, Feri Novák and Róbert Pintér, Assistant Professor at Corvinus University of Budapest covered the topic of how consumer attitudes have changed in recent years and what to expect when new generations enter the market.

The starting point for the discussion was the analysis of the pandemic and its transformative effect on consumer habits, outlining the main differences between pre and post pandemic consumer expectations. Continuing then with the introduction of Z and Alpha generations, the effects of generational change on the functioning of the market were thoroughly covered. Furthermore, the question of what technological and strategic changes traders have to face if they want to keep up with those needs and expectations was discussed in detail.

Participants in the conversation also shared their visions of how commerce will look like in 2030, what to expect in 2040, and how e-commerce and communications can integrate into the metaverse.

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