Participants learned, for example, that whisky is actually a "cask matured beer distillate", and in case of the mixed malted (blended) whiskies such as Chivas Regal “Mr. Nose” and his assistant are responsible for the permanent same quality. They must not sit at the same time on the same plane. It has been also said at the show that at the preparing of the tasted 12 YO whiskies obviously no one could have guessed in Scotland or Ireland that in the same year in Hungary a digital advertising agency launches, that greets their guests with these drinks 12 years later.
The event took place at the Hilton Budapest. Danubius Hotels, the operator of this 5-star hotel is also our client. Apropos of the assisting partnerships, Gergely Soós, owner and managing director of neo underlined in his welcoming speech: “In recent years, companies were trying to run the efficient use of their own internal resources to the top in the competition. From this point players seeking for further competitive advantages need to reach external resources, like partnerships and power integration for the purposes of joint projects and goals." Continuing this idea, our Client Service Director, Máté Somogyi said special thanks for the professional contribution of Pernod Ricard and Hilton.
We expected the more than 100 participants in three shifts to the Buda Castle Hill, and following the whisky tasting they could continue partying under exclusive circumstances in a real home party feeling in the presidential suite of Hilton, enjoying the beautiful panorama.