'We chose neo to be our
partner because during the pitch they testified their digital skills,
innovative approach; well as that the interoperability between digital
platforms may be the key to success these days. In the application of neo we
could welcome our efforts to enhance the dialogue between Dr. Oetker and
consumers, and also the vision that a brand that is so proud of its traditions
could appear in a modern way in the online space. We expect the new cooperation
to make “Sütnijó” (“Good to bake”) a real community space for bake-lover users,
the ’cookie friends’; of course, in addition to be a traditional recipe sharing
site. All this with that the site – even if only indirectly - further
strengthen Dr. Oetker’s brand reputation and baking expertise' - commented
on the news Dénes Kiss, Marketing Director of Dr. Oetker.