Award winner clients on OKSZ competition
Both winners at the competition of „Commercial site of 2009” run by OKSZ (Hungarian Trade Association) worked with Neo Interactive. Auchan and Praktiker won in the category of commercial site of the year and the commercial webshop of the year.
Posted at 2010. 10. 27. 11:03
The digital agency worked out the site for Auchan and launched the digital campaign for Praktiker. The Auchan site enables visitors to browse among the special offers of the nearest store or to have a look at the traditional catalogue and use the innovative product navigation board. Neo developed an ad for Praktiker Webshop to enhance awareness and visits. The creative of the campaign is based on an unexpected gag that the banner is cut out from behind the webpage just being read, the character appears in the frame and knocks up the online ad in front of our eyes. These unusual video banners illustrate three different situations (living room, bathroom and garden) in which the male or female character uses various DIY- and other tools, all of which can be ordered from the online webshop.Praktiker Webshop banner 1Praktiker Webshop banner 2