The sales could be found on the central www.internetesvasarlasnapja.hu listing website, where for example 20 million display ads, 500 thousand eDMs and all-day ClassFM sweepstake generated traffic. The main sponsor of the movement was MasterCard again this year, who draws attention to the benefits of credit card payment in its communication related to the event. B2B supporter was Invitel, professional supporter was Olcsobbat.hu, while the technological one was Adverticum. Together with the latter we have developed an advertising format for the occasion that hasn’t applied in Hungary before: http://www.club-neo.hu/pbanner_dcd. The advertising layer applies parallax scrolling technology, so when scrolling down, the background images and the visual elements in the foreground are moving at a different speeds in the display ad uses HTML5 JavaScript, thereby creates a spectacular three-dimensional effect. The curiosity of this solution is that the scrolling of the page in the browser has to be transferred to the adserver zone, which is seamlessly feasible with Adverticum.
Media partners of DotcommerceDay were this year Origo , Mediaworks, Central Mediagroup, CEMP, NapiÁsz Online, Adaptive Media, Infinety, Actual Media, GMedia, Ads Interactive, PLT, Jaguármédia, Bien.hu, Ebola Play, and Datahouse Central Europe.
A clear trend is that in addition to the well-known online stores like Shopline, Butlers, Mall.hu, Ujjé.hu, JátékNet, eBolt more and more brick-and-mortar company's online stores also participate in the event, such as the returning Tesco, Libri, Líra, chocoMe and Praktiker, or this year's debut Vodafone, Danubius Hotels, Rossmann, Office Depot, Tchibo, Csányi Winery and Decathlon.
During the day, hourly prize draw was held with prizes offered by Játéknet, Butlers, Mediaorigo, Air France and Vodafone.
The DotcommerceDay 2015 will be held on November 6, Friday.
