Launching a product online is always a high-stakes challenge. Planning, executing, and managing a digital campaign takes precision, creativity, and a bit of magic. Luckily, we had plenty of BioCo Magnesium Bisglycinate on hand, so we powered through stress-free and delivered a campaign that exceeded all expectations. Here’s how we did it!
The challenge
What does a modern, health-conscious consumer need to combat daily stress? With the launch of BioCo Magnesium Bisglycinate, we sought to answer this question. As an agency, we wanted to go beyond the usual dietary supplement campaigns and create something truly original—one that educates, inspires, and stands out in the crowded marketplace. The product itself was our opportunity to prove how far creativity and technological innovation can take us.
Target audience
Magnesium is an essential supplement for many, but we specifically targeted active, health-conscious adults who appreciate science-backed, innovative solutions to everyday stress.
Strategy
Neo Interactive handled every aspect of the campaign, from ideation to execution. By integrating AI into our creative processes, we developed a campaign that was well-planned, data-driven, and visually compelling.
- Goal: a digital awareness-focused campaign that not only increased product recognition but also educated the target audience about its benefits.
- Message: “Leave stress behind—relax better!” aimed at young, active individuals looking for natural stress relief.
- Web: a custom landing page was developed to optimize the user experience and support campaign goals.
- Influencer Marketing: we collaborated with relevant influencers to communicate the product’s advantages in an authentic and engaging way.
- Goal: a digital awareness-focused campaign that not only increased product recognition but also educated the target audience about its benefits.
- Message: “Leave stress behind—relax better!” aimed at young, active individuals looking for natural stress relief.
- Web: a custom landing page was developed to optimize the user experience and support campaign goals.
- Influencer Marketing: we collaborated with relevant influencers to communicate the product’s advantages in an authentic and engaging way.
The campaign’s visuals were designed using AI, allowing us to craft fresh, original creative assets. One standout was our “turkey creative,” which drew exceptional engagement and delivered a highly efficient CPC.
Our campaign leveraged a diverse media mix:
- premium banner placements on platforms like IndaMedia and Colore.hu.
- programmatic advertising with targeted reach and 80% viewability.
- PPC campaigns on Google Search and Demand Generation.
- social media ads on Facebook and Instagram, including contests and carousel posts.
- premium banner placements on platforms like IndaMedia and Colore.hu.
- programmatic advertising with targeted reach and 80% viewability.
- PPC campaigns on Google Search and Demand Generation.
- social media ads on Facebook and Instagram, including contests and carousel posts.
Results
In short, we outperformed every benchmark set for the campaign.
- Reach: 9.6 million impressions—76% more than planned.
- Engagement:
- Facebook: 11.86% engagement rate.
- Instagram: 15.73% engagement rate.
- Clicks: 11% higher than projected.
- Cost Efficiency:
- CPC: 12% lower than expected.
- cost per 1,000 impressions: 43% more efficient than anticipated.
- Engagement:
- Facebook: 11.86% engagement rate.
- Instagram: 15.73% engagement rate.
- Clicks: 11% higher than projected.
- Cost Efficiency:
- CPC: 12% lower than expected.
- cost per 1,000 impressions: 43% more efficient than anticipated.
Social Media Highlights
- Facebook: 2 million+ reach.
- Instagram: 300K+ reach.
- Facebook: 2 million+ reach.
- Instagram: 300K+ reach.
Conversions
Beyond awareness, the primary goal was driving in-store purchases. The campaign’s success translated into strong conversion results on the brand’s website as well.
Our takeaway
The success of this campaign lay in a well-coordinated strategy and exceptional execution. By integrating AI-driven creativity, precise targeting, and a dynamic media mix, we ensured that BioCo Magnesium Bisglycinate stood out in the competitive supplement market. The Neo Interactive team once again proved how a full-scale digital campaign can not only hit but exceed its goals.
