Topjoy has long known how to make people smile with just a short message under a bottle cap — and now, we’ve transformed that signature experience into a completely refreshed mobile app. We secured this project through a closed tender at the end of 2024, marking our very first collaboration with the brand — and what better debut than creating a digital product that shows exactly how Topjoy connects with a young, fun-loving audience.
A Tender with a Clear Goal
Unlike a typical brand project, this tender was strictly development-focused: build a vibrant, youth-friendly mobile app that takes Topjoy’s “always knows” cap messages to the next level. But it wasn’t just about launching another app — it was about designing a daily touchpoint that keeps the brand alive in users’ pockets, delivering the same playful, positive energy that Topjoy is known for.
Target Audience — People Who Want a Daily Bright Spot
Our sweet spot? 15–39-year-olds who love Topjoy not only for what’s inside the bottle but because the brand talks to them in a fresh, witty, easy-going tone. This app was crafted to deliver that vibe directly into their hands — with daily content they’ll come back for, and more importantly, love to share.
Strategy — Rethinking Digital Presence
Our core idea was clear: make sure Topjoy stands out as a modern, digital-first innovator, just as recognizable online as it is on supermarket shelves. Throughout the build, we focused on more than just functionality — the visual style, animations, and interactions were all designed to radiate the brand’s playful spirit. Beyond the daily cap messages, we added interactive features to make the experience not just cute, but engaging and worth revisiting.
Results
The app officially launched on May 26, 2025, on both the App Store and Google Play, kicking off a new era for Topjoy’s digital presence. Even in its early days, feedback shows that users love seeing the iconic cap messages in a fresh, mobile-friendly format and are actively engaging with daily notifications and interactions.
As We Saw It
For us, this wasn’t just a UX job — it was about translating the brand’s personality into a fully digital experience. We didn’t want a simple “repackage” of an old app — we wanted to build something new and fun. From the colorful design and snappy copy to smooth animations and clever micro-interactions, everything reflects Topjoy’s lively world — all tailored to how today’s young users scroll, tap, and share.
Final Note
The Topjoy mobile app is more than a development milestone; it’s a living extension of the brand’s digital DNA. The beloved “always knows” message isn’t just under the cap anymore — it’s one tap away, every single day. Fun, lighthearted, and fresh — just like Topjoy itself.
