If it’s summer, it’s Balaton. And if it’s Balaton, you’ll probably be stopping for fuel — but this time, not just any stop. On behalf of MOL, Neo Interactive created a fresh, funny and fan-favorite TikTok video, starring none other than Olympic fencing champion Gergely Siklósi, who’s also sponsored by MOL. The goal? To introduce the newly renovated MOL gas station in Siófok, all wrapped in a TikTok-ready format, powered by Geri’s authentic personality.
The Challenge
A revamped gas station isn’t exactly viral content. But if the one showing it off moves in front of the camera like he does on the piste, you suddenly have a story, a vibe, and serious TikTok potential. Our task was crystal clear: turn a dry infrastructure update into content that grabs young users’ attention and actually sticks with them — so next time they head toward Lake Balaton, they’ll remember exactly where to fuel up, recharge, and refresh.
Target Audience
This piece was made for the TikTok generation: young, always on the move, digitally fluent users who head south for summer weekends. They scroll fast, judge faster, and if your content isn’t sharp, you’re done in 2 seconds. We knew we had to create something visually engaging, tonally on point, and structured around how this audience consumes content.
Strategy
Our guiding principle was simple: repackage the brand message through Geri’s full-on personality. Instead of a generic walkthrough, we crafted a situational, story-driven TikTok with Geri as the true lead — using his moves, his humor, and his unique on-camera presence. The script was designed to align with TikTok trends while still clearly signaling the MOL brand. The visual rhythm, editing, and soundtrack were all tuned to that mix of relevance and recognition.
Results
- Average watch time was nearly 5× higher than MOL’s usual TikTok benchmarks
- Completion rate was 3× higher than the channel average
- Viewer retention was outstanding — not only did people hit play, they stayed until the end
In short: this video didn’t just reach people — it kept them watching, which might just be the biggest compliment on TikTok.
@mol.magyarorszag Siklósi Gergő egy olimpiai bajnok magabiztosságával mutatja be, hogyan újultak meg a Fresh Cornerek Siófokon Nagykanizsa és Budapest felé! ☀️🕶️ #mol #molmagyarorszag #freshcorner #siofok ♬ original sound - MOL
As We Saw It
Trends come and go, but the formula great talent + great script = great content never gets old. Especially on TikTok, where success depends not only on trend-awareness, but on personality-matching too. In this format, Geri was more than comfortable — he was truly himself. That authenticity translated into better performance, better resonance, and way more fun.
Final Note
The MOL x Siklósi Geri TikTok project — from the brainstorming to the shoot — was light, fast, and full of good vibes. And that exact energy shines through in the final video. It’s another great example that brand storytelling on TikTok works — if it’s smart, platform-native, and tailored to the talent.
Because yes: sometimes a gas station can be the star. Or at least, the perfect backdrop for a very cool story.
Because yes: sometimes a gas station can be the star. Or at least, the perfect backdrop for a very cool story.
