MOL Fiskars & Gerber

We have been working on MOL’s campaign.

MOL Retail’s Fiscars and Gerber sticker collecting activity’s online campaign tasks, focusing on winter season products. 

Communication’s main goal was to raise awareness of the faithful customers, to increase the stores and fuel’s traffic numbers and to divert traffic to the landing page. During the, quite long, three month campaign period the main role was to divert traffic the most cost effective way, but also the great accessed, premium appearances also gained activity during the November-December summit.

During the campaign, we managed to achieve record low click-through price, Fiskars & Gerber message was unavoidable on the Hungarian web.