Developing a newsletter-sending and database-management platform to track and report newsletter-communication.
We developed a a newsletter-sending and database-management system, which is located on a dedicated server and provides the company with sending and analytical services. As a part of the application, administrators can compose unique survey forms, from where user data is recorded in the database.
As a result of exact measurement and regular analysis, we can execute conscious and planned communication. By tagging users, the database can be segmented, which gives us the possibility to create versatile user-profile groups.