Noacid Control is a fresh new entry in the EGIS OTC portfolio — and we had the privilege of designing its launch microsite from the ground up. The goal: create a platform that’s search-friendly, educational, modern, and eye-catching enough to stand out in one of the most crowded markets there is: the world of acid reducers. We won this project through a competitive tender and delivered everything in-house — from wireframes to design to final development.
At first glance, this might look like “just a website build.” But for us, it was about building a platform that does more than inform — it guides, reassures, and positions the brand. From content flow to technical SEO, every element was crafted to please both users and search engines.
Target Audience
Noacid Control speaks to busy, on-the-go people — urban men and women whose fast-paced lives and eating habits often cause acid-related discomfort. They need reliable, clear answers fast — and they’re not interested in random forum advice. The site had to deliver trustworthy, accessible content that fits seamlessly into their day.
Strategy – Education, UX and AI-Ready Content
Our core message was crystal clear:
“Make eating joyful again – take back control of your meals.”
“Make eating joyful again – take back control of your meals.”
This idea drove every design and content decision. The user journey is intuitive yet guided; the visual identity is warm and friendly yet credible. Secondary messages like “Available over-the-counter,” “Best value,” and “A lasting solution, not just symptom relief” are integrated as micro-messages that pop up naturally — especially on mobile, where quick scanning is key.
The main challenge was clear: deliver a site rich in useful information, yet easy to absorb — while meeting modern SEO and AI-driven search standards. We focused on a clean, crawlable structure, precise keyword planning, and natural, engaging copy that both humans and algorithms love.
Results
Launching the microsite marked the first and critical step in Noacid Control’s full-scale roll-out campaign. It gave the brand a robust, professional online foundation — the starting point for all upcoming awareness, engagement, and conversion activities.
As We Saw It
This project confirmed what we already know: in today’s world, a “pretty” website just isn’t enough. It must lead in UX, content depth, and technological backbone. Our design work grabbed attention, but the real win was building the site to meet evolving user behaviors and search trends. We made sure the entire build is not only SEO-friendly but AI-friendly too — ready to rank well in both classic and AI-powered searches.
Final Note
Content marketing remains a cornerstone for educational brand communication — but it’s evolving fast. For Noacid Control, we didn’t stop at the website: we also crafted ten in-depth blog articles, written after thorough compliance training, covering the most relevant topics for this audience. The result is more than a site — it’s a smart, reliable digital hub that shows exactly what an OTC brand needs to succeed today.
