Turning 35 isn’t just about blowing out candles — it’s about creating memories that capture a brand’s journey and spirit. For budmil’s milestone anniversary, the Neo team played an active role in shaping every detail, from the very first concept to the final slice of cake. The goal was clear: to celebrate not just an age, but everything budmil stands for, wrapped up in a single, vibrant, unforgettable evening.
The stunning KIOSK Budapest set the scene, with the charismatic Márk Ember — the brand’s familiar face — as host. The night featured a runway show presenting budmil’s fresh spring–summer collection alongside the exclusive Reborn line, designed to blend nostalgic details with contemporary flair. Add gourmet bites, ambient lights, and live performances by Zoltán Bereczki and Gigi Radics, and it all became the perfect tribute to a brand loved by generations. Guests — influencers, familiar faces, VIPs and budmil’s own team — weren’t just spectators, they were part of the celebration.
Concept — How We Imagined It
For us, budmil’s 35th anniversary was the ideal moment to bring past and present together — not just on the runway, but throughout the brand experience. Even the guest flow became a digital touchpoint: invitations and registrations ran through a custom microsite, complete with QR code confirmation for seamless check-in.
Target Audience
For decades, budmil has been a brand that connects generations, so it was no surprise that the event’s audience reflected this same diversity. The aim was to bring together the brand’s team, partners, and friends to mark 35 years in a way that felt authentic, stylish, and true to budmil’s legacy. The fashion show offered fresh inspiration for trend followers and a nostalgic nod for those who’ve loved budmil since the ‘90s.
Strategy — Visual Impact, Memorable Experience
Every element of the evening was crafted to deliver an experience people wouldn’t just attend, but remember. The runway show translated brand messages into visual storytelling; the food, music, and atmosphere brought to life that premium yet approachable feeling that defines budmil’s essence.
The guest list made a splash too: Babett Köllő, Eszter Földes, Szilvi Bódi, Júlia Széphalmi, and Gergő Papp were just some of the influencers who joined the party — and their posts and stories kept the buzz going well after the lights dimmed.
Results
The anniversary event generated multiple press features in outlets like Nők Lapja, Femcafe, Bors, and more. Social engagement was vibrant: guests’ recaps, posts, and behind-the-scenes moments spread organically for days, keeping the budmil brand top of mind far beyond the venue walls.
As We Saw It
This project was the perfect showcase of what Neo does best: thinking in concepts, brand moments, guest experience, and flawless execution, all at once. From visuals and event flow to comms and touchpoints, everything lined up toward one goal: celebrating and repositioning budmil as fresh, stylish, and beloved by all ages.
Final Note
budmil’s 35th birthday wasn’t just a nod to the past — it was a bold toast to the future. And we’re proud that, as their creative agency, our signature could be found in every moment: from graphic design to guest management to the backstage vibe. Happy Birthday, budmil! Bring on 40 — we’re ready.
