Since March, BioCo has been part of Neo Interactive’s social portfolio. For the May–June Magnesium Bisglycinate campaign, we chose a bold direction: we created AI-generated, creatively scripted video content for the brand’s Facebook and Instagram channels. The goal? Short, eye-catching, lovable clips that are both informative and entertaining. And if that means featuring a raccoon prepping for an exam or a turkey chilling in a hammock — so be it.
The Creative Challenge
Health-focused brand messaging is usually a serious business — but we decided to stand out through humor and unexpected storytelling. With AI video tools, we can bring scenes to life that would be impossible — or at least very impractical (and probably zoo-permit-heavy) — to shoot traditionally.
That’s how we ended up with a nervous AI raccoon stressing over exams, a lazy sloth getting pumped for a spin class, and, of course, a turkey lounging in a hammock, casually explaining the benefits of magnesium. These quirky characters come to life thanks to AI, while we add the finishing touch with witty scripts, smooth animations, and subtle brand cues.
Target Audience
Our audience is 30–64-year-old users who care about their health but have no patience for dry, overly clinical content. They appreciate quick, relatable, and light-hearted videos — and won’t think twice about sharing one where a sloth complains about muscle soreness.
Strategy — Creative Freedom, Powered by AI
Our goal was clear: AI shouldn’t be a gimmicky tech flex; it should be a real, versatile creative tool. Every piece — from the dialogue to the visuals and storyline — is tailored to BioCo’s friendly brand character. The AI animals are just the hook; the entire concept serves the bigger purpose: educate, engage, and make people smile.
Each video was crafted with platform-specific optimization in mind, delivering visuals that pop on mobile and a brand presence that’s instantly recognizable.
Results
From day one, the campaign achieved broad reach, with several posts delivering outstanding organic performance. Comments and feedback have made it clear: this audience doesn’t just get the concept — they genuinely enjoy it.
As We Saw It
These videos proved something we believe deeply: AI can be playful, charming, and perfectly on-brand — if used wisely. Its greatest value? It lets us test ideas fast, experiment boldly, and build visual worlds where, yes, a turkey can be a magnesium expert — and no one bats an eye.
Final Note
BioCo’s AI videos show that the new era of social content isn’t about robots taking over — it’s about freeing up creativity. AI doesn’t replace big ideas — but paired with them, it supercharges execution. And honestly? That’s the fun part for us. Especially when an audience watches a health video all the way through — with a smile.
