Reaching corporate segment and data based conversion by testing creatives
BRIEF:
Popularizing the corporate account package, bringing new clients in.
IMPLEMENTATION:
Autumn-winter campaign's planning had three periods, in the first period, we tested the sites and the landing page in terms of conversions, in the second period, on the well performed sites we have been running the creatives with different design and messages, in the third period we tested two types of eDMs.
