360 DIGITAL CONTENT MARKETING & ADVERTISING COMPANY SERVING BRANDS SINCE 2002
02. 07. 2021
When we need to make it big from little: see how AMC's summer launch campaign came together!

Goal

AMC kicked off the summer of 2021 with a week-long Hunger Games marathon. We had to plan the online communications for this celebration, with some unique solutions. The main objective of the campaign was to reach and motivate as many potential viewers as possible to watch the films on AMC.

Concept

The biggest challenge in designing the campaign was that AMC had no other raw material than the trailer, so the only thing we could count on was stills cut from the film. Our concept was to use the 'must-have' online platforms, but also a creative solution that would make the campaign stand out from the media noise.

Implementation

We prepared the campaign primarily with programmatic and social media presences, as well as spectacular rich media. We used YouTube pre-roll, video banners, and social media platforms (Facebook, Instagram, TikTok, Pinterest).

 

Results

We exceeded the expected number of ad impressions (AV, ad view) by 20% compared to the predefined KPI. Our ads achieved high viewability on programmatic channels, exceeding 70%, and more than 60,000 clicks - an excellent click-through rate for ads optimized for reach and video viewing. All in all, we created a successful, complex media campaign that exploited all aspects of online opportunities, and our client was pleased with the results.

Latest news
Raja, one of the largest distributors of packaging materials in Europe, has arrived on the Hungarian market, and we have been asked to help with the introduction. In the case of a B2B target group, the challenge is always bigger, but we love challenges, so the targeted campaign started in December!
12. 01. 2022
The holidays didn’t deter us from holding our 3rd digital webinar before the big lay-back season. In the latest seminar, we focused on global and domestic esports as well as gaming markets to find out where the segment currently stands and what are the advertising opportunities for the industry.
04. 01. 2022
As an honor, our colleague was invited to a panel talk analyzing the current state of e-commerce marketing. Influencers, generational crisis, international vs. domestic, the recipe for the perfect campaign – all were on the table.
03. 12. 2021
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