"The internet would be the fourth largest carbon emitting country in the world if it were a state," quoted our CEO Katinka Kepes from a presentation by Chris Adams, head of The Green Web Foundation. The head of the international organization representing the idea of digital sustainability at the highest level also gave a presentation at the conference, at the invitation and with the organization of our agency.
"For us, green is not just a trendy PR colour, we don't just talk the talk, we are putting work and money into supporting the sustainability of our »workplace«, the internet," Katinka added. "We have developed a free measurement site, available at www.hellogreenweb.hu, with the intention of raising awareness of this issue among as many companies as possible. After all, the digital carbon footprint paradox is becoming more and more apparent in our lives: more and more people are going digital in the name of sustainability, but this means that we need to be aware of the carbon emission of our digital operations and reduce it wherever possible. Behind websites and online content are huge server farms, and at the user end, we find tons of electronic devices, all with their own carbon footprint. But with a little attention, by redesigning websites and emails, a significant reduction in CO2 emissions can be achieved."
In the spirit of "green website, green tomorrow", we have also recently revamped our own website, and the new website is the first in Hungary to be certified by The Green Web Foundation. Not only did we switch to carbon neutral web hosting, but the sustainable web design and programming used in the renewal of our site supports the reduction of emissions caused by the "world's biggest carbon-based machine", the internet.
The new site features the results of the desk research published at BrandFestival, which defines the concepts of digital sustainability in its introduction and describes in detail the energy consumption of different types of sites in Hungary, such as e-commerce sites, nonprofit sites, brand sites, news sites, entertainment portals and the websites of the top 200 Hungarian companies. It also explains what factors impact the "green metrics" the most and how they can be improved. The analysis, downloadable free of charge in pdf format, has - by its very nature - a large file size, so it is recommended to save it for repeated use.
"For us, green is not just a trendy PR colour, we don't just talk the talk, we are putting work and money into supporting the sustainability of our »workplace«, the internet," Katinka added. "We have developed a free measurement site, available at www.hellogreenweb.hu, with the intention of raising awareness of this issue among as many companies as possible. After all, the digital carbon footprint paradox is becoming more and more apparent in our lives: more and more people are going digital in the name of sustainability, but this means that we need to be aware of the carbon emission of our digital operations and reduce it wherever possible. Behind websites and online content are huge server farms, and at the user end, we find tons of electronic devices, all with their own carbon footprint. But with a little attention, by redesigning websites and emails, a significant reduction in CO2 emissions can be achieved."
In the spirit of "green website, green tomorrow", we have also recently revamped our own website, and the new website is the first in Hungary to be certified by The Green Web Foundation. Not only did we switch to carbon neutral web hosting, but the sustainable web design and programming used in the renewal of our site supports the reduction of emissions caused by the "world's biggest carbon-based machine", the internet.
The new site features the results of the desk research published at BrandFestival, which defines the concepts of digital sustainability in its introduction and describes in detail the energy consumption of different types of sites in Hungary, such as e-commerce sites, nonprofit sites, brand sites, news sites, entertainment portals and the websites of the top 200 Hungarian companies. It also explains what factors impact the "green metrics" the most and how they can be improved. The analysis, downloadable free of charge in pdf format, has - by its very nature - a large file size, so it is recommended to save it for repeated use.
